Simon Penny, Professor of Electronic Art and Design, University of California, Irvine, is a media artist, teacher and theorist with a longstanding concern for embodied and situated aspects of artistic practice.

He explores – in both artistic and scholarly work – the intersections of computational technologies with cultural practices whose first commitment is to the engineering of persuasive perceptual immediacy and affect. Most of his artwork has involved the development of custom sensing and robotic systems. His current scholarly research centers around theories of embodied cognition. Penny was founding director Arts Computation Engineering graduate program at UCI. He was visiting professor, Cognitive Systems and Interactive Media masters, University Pompeu Fabra Barcelona, 2006-2013 and Professor of Art and Robotics Carnegie Mellon, 1993-2000. Recent honors include Labex International Professor, Paris8 and ENSAD 2014. See simonpenny.net.